The Foundation Collection

Wear the beginning.

Small editions. Real clothes. Choose any three and the third is free.

Shop the collectionDiscover the idea

Free tracked delivery to Ireland, the UK and Europe. No customs fees to pay.
Dispatch in 2–5 business days. Delivery times vary.

Obsidian black hoodie worn in the professional Ytinu Moc photoshoot
Obsidian€145,00 EUR

A small mark.
A bigger idea.

Ytinu is unity, backwards. Created by Marcus McGrath, this first collection gives that idea something you can wear. Sixteen garments. Individual editions of 28–48 pieces. Choose the colour, the feeling, the piece that speaks to you.

Find your piece.

Six pieces from our first collection.
Edition numbers are production totals, not remaining stock.

6 pieces shown

Cardinal red tee worn in the professional photoshoot

More than
something to wear.

Your purchase supports Ytinu Moc and the ongoing work on Ytinu City—an online community we're building.

The foundation, today

Start with something real.

The clothes are ready to wear. Your order supports their fulfilment, the clothing brand and the work of developing the wider project.

Ytinu City brings connection, creativity and thirteen Houses into one developing online world. You can explore its story and follow the build.

Explore Ytinu City

An ambition in development

A future built together.

More ways to meet, exchange ideas and create together. A community that can shape what its online world becomes.

That is the direction we are working towards. Future additions are plans, not promised benefits included with a clothing order.

See the project taking shape

Put something
back into the future.

Ytinu commits 25% of profit from each drop to the Unity Vault, a discretionary community treasury intended to support what the City builds.

This is a commitment, not a claim that projects have already been funded. It is a share of profit, not 25% of your purchase price.

Read about the Unity Vault

Ytinu Passes are not securities and confer no entitlement to profit, revenue, or dividends.

A considered choice.

Curious about the Pass?

The Foundation Pass is a separate, optional product. You can buy every piece here without one.

Any founders’ jacket is a conditional reward, not part of what the Pass price pays for. It is produced in one batch only if all 1,000 Passes sell, with no guaranteed date.

Explore the Foundation Pass
Fit & hoodie measurements

Choose by garment measurements. Online hoodie sizes XS–L have already been adjusted; original sewn labels are S–XL. Compare with a well-fitting hoodie laid flat.

Hoodie measurements in centimetres
OrderSewn labelLengthHalf chestShoulderSleeve
XSS68564861
SM70574962
ML7259.55163
LXL74625364

Double half chest for garment circumference. If your preferred measurements fall between rows, choose the larger for more room. Tees and jumpers use their own charts.

Open the full size guide

Shipping & returns

Free tracked shipping to the US and UK. Orders dispatch in 2–5 business days; delivery time varies by destination. Dispatch time is not delivery time.

Import duties and taxes may apply. Other destinations and current terms are listed in our shipping policy.

14-day returns from delivery, subject to the returns policy. Items must be unworn, unwashed and have their tags attached.

Shipping details · Returns policy

What does an edition number mean?

Each style has a fixed edition total. The number beside a piece describes that edition, not how many are left in stock. Available sizes are shown on the product page.

Explore The Count, the collection’s public record of edition numbers. Public initials appear only after a purchaser submits a mark for approval.

Explore The Count

Make it your beginning.

Choose your piece

Clothing first. The rest is a story we’re building.

The Foundation CollectionShop the collection